The Iceland Bathing Expedition — full Facebook ads

Each video shown as its complete in-feed ad: primary text · video · headline · Learn More. 6 creatives, grouped 3 cold + 3 retargeting. Nothing is live — this is a preview.

How to read this: the coloured chip above each ad is the audience it runs to (internal only, not part of the ad); the Angle line is the message that ad leads with. Those are two separate things — the audience is set up in Ads Manager (I'll handle that), the angle is just what the creative says. Everything inside the white card is exactly what a person would see on Facebook. The video shown is the vertical (9×16) cut for Reels & Stories; each ad is also delivered as a 1:1 square for the in-feed placement.
There are really just two audiences behind all six: COLD · Interests + Lookalikes — prospecting by interest (Iceland & wellness travel, spa, sauna, hot springs, meditation) plus lookalikes built from Howl's site visitors and email list. Targeting people 30–60. WARM · Retargeting — people who visited the landing page, watched these videos, engaged with Howl on IG/FB, or are on the email list.
Destination for all: iceland.howlatthemoonsaunaco.com · CTA button: Learn More (switch to Sign Up if the landing page opens as a form). Guardrails held: no "retreat", no spot counts, no health claims, seven-day framing throughout, and the cast is mixed (this is a co-ed trip, not a women's retreat).

◆ Cold · Prospecting — three ads for new audiences (Interests + Lookalikes)

COLD · INTERESTS + LOOKALIKES
Angle: "A whole culture of water" — the category-definer hook. Top-of-funnel; judge on cost-per-landing-view.
Howl at the Moon Sauna Co.
Sponsored ·
Everyone knows the one famous blue lagoon. Almost no one knows the dozens of wild springs, historic pools, and quiet saunas scattered across the rest of the country. We spend seven days going to the ones the tour buses skip. Small group. Every soak handled.
ICELAND.HOWLATTHEMOONSAUNACO.COM
Seven days in Iceland's bathing culture
The Iceland Bathing Expedition · Nov 2–8, 2026
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COLD · INTERESTS + LOOKALIKES
Angle: "First heat. Then cold. Then rest." — the transformation triad, cut tight to a Reserve your spot CTA card (limited availability). Sends to the full landing page, not a lead form.
Howl at the Moon Sauna Co.
Sponsored ·
First heat. Then cold. Then rest. Seven days moving through Iceland's hot springs, saunas, and cold water, at a pace built for slowing all the way down. Limited availability for November 2–8, 2026.
ICELAND.HOWLATTHEMOONSAUNACO.COM
Heat. Then cold. Then rest.
Iceland · November 2–8, 2026
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COLD · INTERESTS + LOOKALIKES
Angle: "You just show up" — the everything-handled value pitch; answers "is it worth it?" for new prospects.
Howl at the Moon Sauna Co.
Sponsored ·
You fly in. We handle the rest. The house on the lake, the table, every meal, every soak, the whole week mapped out. You just show up and get in. Seven days in Iceland's bathing culture, November 2 to 8, 2026.
ICELAND.HOWLATTHEMOONSAUNACO.COM
You show up. We handle the rest.
Iceland · Nov 2–8, 2026
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◆ Warm · Retargeting — three ads for people who already engaged

WARM · RETARGETING
Angle: "You won't be a tourist here" — belonging. For visitors who saw the page and hesitated.
Howl at the Moon Sauna Co.
Sponsored ·
You won't be herded off a bus with forty strangers here. You'll be in the water, in a small group, with time to actually be quiet. Seven days in Iceland's springs and saunas. Together when you want it. Quiet when you don't.
ICELAND.HOWLATTHEMOONSAUNACO.COM
Not a tour. A week in the water.
Iceland · Nov 2–8, 2026
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WARM · RETARGETING
Angle: "Monday" — future-pacing rest, speaks to the quietly burnt-out. Custom cover set (the video still opens on the grey "It's Monday" card by design; the static thumbnail is the warmer water frame so it stops the scroll in-feed).
Howl at the Moon Sauna Co.
Sponsored ·
Picture the Monday after. Same inbox, same commute, but you slept all the way through, and your jaw finally unclenched. A week spent in Icelandic water stays with you longer than you would think. You have earned a week that is only about rest.
ICELAND.HOWLATTHEMOONSAUNACO.COM
You've earned a week that's only rest
The Iceland Bathing Expedition · Nov 2–8
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WARM · RETARGETING
Angle: "The Waters of the Week" — the concrete day-by-day. The retarget closer; maps 1:1 to the CTA.
Howl at the Moon Sauna Co.
Sponsored ·
Here is exactly what the week looks like. Sky Lagoon at the ocean's edge. A wild spring you reach on foot. Secret Lagoon, where people have soaked since 1891. Your own lake, steps from the door. Seven days, every kind of water. See the full day-by-day.
ICELAND.HOWLATTHEMOONSAUNACO.COM
Seven days. Every kind of water.
The Iceland Bathing Expedition · Nov 2–8
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